Jauja Cocina Mexicana: Meet the Mexican grandparents who captivating YouTube with their recipes
Janet and Jack's children initially laughed at them: "They told us this is a platform for millennials," they say. They now have almost 5,000,000 subscribers and the number continues to rise minute by minute.
When she left her native Mexico to live in the United States, Janet Kushner found that she did not belong in the new place she had chosen. She missed her roots, especially her food.
"One way to connect with my country was through its food, its smells, its flavors and I started cooking more and more," explains Janet.
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It all started when I started looking for recipes online and realized that they had no problems and when they did it wrong, with errors, inaccuracies. Her husband Jack then made a recommendation to her: why not start a YouTube channel?
Not knowing how to do it, the couple accomplished the process by discovering other talents they didn't know they had. Janet devoted herself to cooking and Jack records the video, edits, and uploads it to the digital platform.
They now have nearly 5 million subscribers to the YouTube channel, which features videos of Janet cooking traditional Mexican dishes, from tacos to pastries.
"I don't feel influential. The first time we realized that the canal had grown a lot was when we were traveling to Merida, and we were recognized by a lady at the airport. And they didn't have to queue to get through the migration! Janet says with a smile.
For both, Jauja Cocina Mexicana represents a bridge to connect with the immigrant community. Also, the name means prosperity. Jack explains why you chose that word in order to all the recipes produced in a feeling of abundance in the homes they create.
“The truth is that Janet does this because it is his passion. She loves cooking, she loves this from the traditions of our country, sharing with our Hispanic community, for her that is the pleasure of doing it. Not because he wants fame, "says Jack.
The couple receives a daily message from followers who thank them for the recipes. Many of these people see Janet as a friend they can turn to for cooking advice.
Before starting the project, the couple said that their children initially laughed at them. "We were told that this is a platform for 'millennials'," says Janet.
Now her children are very proud. Janet and Jack claim that age influenced their success. In addition, her followers are 'millennials'. According to Jack, who manages social networks, the vast majority of followers are women between 20 and 40 years old.
“The older I am, the more knowledge I acquire. I think people trust an older lady more than a person who is just starting out, explains Janet.
What happened as a way to feel in touch with their roots became a life project for Jack and Janet. Both are retired, live in the city of Austin, and are now more connected than ever in their Hispanic community.
Ultra Seller Shoes honors people like Janet and Jack for sharing Mexican cuisine through their YouTube channel.